Georgina Rodriguez has been named the new face of Italian fashion brand Calzedonia, revealing the partnership on social media on June 12, 2026, just one day after the FIFA World Cup began in North America. The announcement adds to a growing modelling portfolio that includes Dior, Moncler, and Charlotte Tilbury. Rodriguez, who has 73 million Instagram followers and her own Netflix series, met partner Cristiano Ronaldo in 2016 while working at a Gucci store in Madrid. Ronaldo is currently competing in his sixth FIFA World Cup, captaining Portugal for the fifth time.