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Sri Lanka’s decision to appoint Skift, a global tourism intelligence consultancy, in partnership with MTI Consulting, to develop a five-year Global Destination Communication Campaign Roadmap presents an opportunity to reposition the country internationally. Yet the initiative also raises critical questions about implementation, accountability, public spending and whether a sophisticated marketing strategy can deliver the tourism […] The post Sri Lanka’s Tourism Campaign Faces Global Credibility Test appeared first on Lankanews.lk .

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