SpirituosenKOnzern Diageo: Die Generation Z greift seltener oder gar nicht zu Alkohol
Spirits company Diageo: Generation Z consumes alcohol less often or not at all
Source: FAZ
Category: Technology
Region: General
Published: August 07, 2026 at 15:19
π Summary
π English Translation
Spirits manufacturer Diageo is struggling with falling demand in key markets. Guinness sales are growing. But he is looking for new ideas for other brands such as Smirnoff and Captain Morgan.
π Original Version
Der Spirituosenhersteller Diageo kΓ€mpft mit sinkender Nachfrage in wichtigen MΓ€rkten. Der Absatz von Guinness wΓ€chst. Aber fΓΌr andere Marken wie Smirnoff und Captain Morgan sucht er nach neuen Ideen.